Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms Ghenadie Anghel

ISBN: 9783834934970

Published: January 13th 2012

Paperback

261 pages


Description

Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms  by  Ghenadie Anghel

Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms by Ghenadie Anghel
January 13th 2012 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 261 pages | ISBN: 9783834934970 | 10.62 Mb

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a newMoreWhat kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises?

To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.



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